Our story, our mission and why Pakistani players from Karachi to Peshawar trust EP77 for online casino, cricket betting and live dealer gaming.
How EP77 came to be — and why we built it differently.
EP77 was founded with a single, straightforward belief: Pakistani players deserve an online gaming platform that is honest about what it is, clear about how it works, and genuinely invested in the wellbeing of its users. That belief has shaped every decision we have made since day one.
The Pakistani online gaming market has grown rapidly, driven by passionate cricket fans looking to engage with PSL and ICC tournaments, a generation of players comfortable with mobile-first technology, and a broad appetite for live casino entertainment. Yet for too long, platforms serving this audience fell short — vague bonus terms, opaque withdrawal processes, inadequate support and little respect for responsible gambling.
EP77 was built to fill that gap. We set out to create a platform where the terms are readable, the odds are presented clearly, the payment process is as smooth as possible given the local payment landscape, and where responsible play tools are front and centre — not buried in the footnotes.
We are an English-language platform and information site designed specifically for Pakistani users. Whether you are in Lahore tracking a late-night PSL match, in Karachi exploring live roulette tables, in Islamabad looking for cricket accumulator markets, or anywhere else across the country — EP77 is designed with your context and your needs in mind.
A small team of gaming professionals and technology specialists identified a clear gap: Pakistani players were underserved by existing platforms that either ignored local context entirely or made claims about local legal status that were misleading.
Development focused on mobile-first performance, PKR-denominated account management, clear educational content on responsible gambling, and straightforward bonus term documentation — items that most platforms treat as afterthoughts.
Cricket betting, sports wagering, live dealer tables and a slots library were added alongside a comprehensive Help Center, a VIP programme with transparent tier thresholds, and support available in both English and Urdu.
EP77 continues to grow as a trusted English-language gaming destination for Pakistani players, guided by our core commitment to transparency, user control and responsible entertainment.
Illustrative platform figures — not guaranteed outcomes or promises of future performance.
Six principles that guide every product and policy decision at EP77.
Every bonus comes with its wagering requirement, expiry date and game restrictions stated upfront. Every withdrawal method is described with its known limitations. We do not bury critical information in inaccessible footnotes.
Deposit limits, loss limits, session time controls and self-exclusion tools are accessible from your account area. We treat responsible gambling as a core product feature, not a compliance checkbox. 18+ only — or the higher minimum required by the operator/license jurisdiction.
EP77 is engineered to perform on the devices and connections most common across Pakistan — from flagship Android phones in Lahore to mid-range handsets used in Multan, Faisalabad and Peshawar. No app download required.
Pakistan's cricket culture is part of who we are. PSL, T20 World Cup, ICC tournaments and bilateral series all receive comprehensive betting markets with live in-play updates, session betting and top-order options familiar to Pakistani bettors.
All data is transmitted over 128-bit SSL encryption. Account security options include two-factor authentication. KYC processes are handled through a secure HTTPS verification portal — we never ask for sensitive documents via unencrypted channels.
Account balances in PKR, familiar payment rails including Easypaisa, JazzCash, Raast and major bank transfers (HBL, UBL, Meezan Bank, Bank Alfalah), support in English with Urdu availability, and content that reflects the local sporting and cultural calendar.
A broad product lineup designed to meet the varied tastes of Pakistan's online gaming audience — from cricket fans to casino enthusiasts.
HD-streamed live dealer tables including Baccarat, Roulette, Blackjack and Teen Patti variants. Available around the clock with real dealers and real-time interaction.
Comprehensive pre-match and in-play markets for cricket (PSL, ICC, bilateral series), football, UFC, kabaddi and esports (PUBG Mobile, CS2, Valorant). Decimal and fractional odds both available.
Hundreds of video slots with clearly displayed RTP figures, bonus round descriptions and volatility indicators so players can make informed choices before spinning.
Six-tier loyalty programme from Bronze to Black with increasing cashback rates, withdrawal limits and access to exclusive reload offers — all with clearly stated tier thresholds.
Pakistan has a complex and evolving relationship with online gambling. The Prevention of Gambling Act, 1977 establishes restrictions at the federal level, and EP77 does not claim that using our platform is legally unrestricted in Pakistan. We are transparent about this. We do not claim to hold a Pakistani gambling licence, and we do not seek endorsement from Pakistani government authorities, the Pakistan Telecommunication Authority, the State Bank of Pakistan or any Pakistani financial institution.
What EP77 does commit to is giving every Pakistani user the clearest possible information to make their own informed decisions. That means:
We know that players in Rawalpindi, Islamabad, Karachi, Lahore and across Pakistan have more choices than ever. EP77 earns trust through consistency — showing up the same way every day, keeping terms readable, and treating responsible gambling as a genuine priority rather than a formality.
When EP77 references Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah, these are contextual references to payment rails familiar to Pakistani users. They are not claims of partnership, affiliation or endorsement by those providers. Each provider's own terms govern what transactions they permit. Always verify payment method availability directly in the platform cashier before initiating a deposit or withdrawal.
The practical principles behind EP77's day-to-day product and service decisions.
Bonus T&C, withdrawal policies and game rules are written in accessible English and reviewed regularly to ensure accuracy.
Live Chat, email and a searchable Help Center keep Pakistani players connected to assistance in English, with Urdu support available.
Player feedback, support ticket trends and industry developments all feed into ongoing platform improvements — no product is ever considered finished.
Identity verification is handled through a secure, documented process. We never instruct users to alter documents and never ask for sensitive data through unsecured channels.
Responsible gambling is not a disclaimer — it is a design principle at EP77.
Set daily, weekly or monthly limits on how much you can deposit or lose. Limits take effect immediately and can only be increased after a mandatory cooling-off period.
Set session time reminders or hard limits to help keep your gaming within planned boundaries. Reality check notifications can be configured in your account settings.
Players can request temporary or indefinite self-exclusion through the responsible gambling section of their account. This is a serious tool — it is enforced and not easily reversed during the exclusion period.
For more information on all available tools and external support resources, visit our dedicated Responsible Gambling page. Gambling should be entertainment — if it stops feeling that way, please use the tools available or seek independent help. 18+ only.
Browse our game categories, read through our transparent terms and get familiar with the responsible gambling tools before you play. Knowledge first — entertainment second.
18+ only. Gambling involves financial risk. Local laws in Pakistan may restrict online gambling. EP77 does not claim Pakistani government authorisation.